DRIVINGLEADS365
DrivingLeads365 was made by Abstrakt to feature daily lead generation and business growth tips that Abstrakt Marketing Group uses for hundreds of their own clients nationwide. The posts started out with Abstrakt’s branding and colors but quickly became a separate account from the business to focus solely on generating new lead generation content.
Every day I design new custom posts that complement the marketing coordinate with the content. Our followers would start to recognize each post with a particular day of the week. For example, pink was chosen as
#SocialSaturday so users would make an association between the color and the Instagram logo. Every time our viewers would see a post with a pink overlay they would associate that with Saturday’s post and social content.
Every day I design new custom posts that complement the marketing content. Each design differs in style but consistently has an overlay/block of color. I choose Raleway, a sans serif typeface, and Arvo a slab serif typeface to add variation with my type. In each post, I explore different types of
treatments to keep the type legible and to highlight the most crucial parts. Our DrivingLeads365 platform has gained traction with followers and we’re using my designs as part of sales emails, digital downloads on our website, and for other social platforms such as LinkedIn and Facebook.
kimcluchey.com 