Abstrakt’s Sales Collateral

GOAL: DESIGN BRANDED ASSETS FOR THE SALES TEAM

Every year in the fall, our sales team participates and presents at several large tradeshows throughout the county. This past year, Abstrakt’s brand went through a redesign so naturally that meant updating our sales assets to the modern style. I started by taking inventory of the existing assets Abstrakt had and then created a strategy for all of the assets that needed to be completed. The brand redesign featured a new bolder typeface, Roboto Condensed with a variety of gradients.

I introduced bold shapes to complement the new type and added in effects to give the shapes a dimensional look. I created complex custom icons that featured multiple gradients and rounded corners to complete the look. After working closely with Abstrakt’s sales and leadership team, we produced effective assets that helped close pitches and bring in new partnerships.

Sales assets that I’ve designed include: