GOAL: PRODUCT REBRAND
After starting at Hubbell, I jumped in and took on an extensive project to create an elevated logo and branding for Hubbell Control Systems, NX Smart Lighting Controls product. NX is a smart lighting control system based on Bluetooth technology that allows users to control the lighting from one building to the next.
I established sophisticated visual branding inspired by technology. Two blues were used to create the gradient giving a feel of connectivity while the arm of the X breaks apart symbolizing a signal.
kimcluchey.com 