Snapchat

GOAL: INCREASE BRAND AWARENESS

At the beginning of 2018, I was tasked with creating brand awareness for recruiting young professionals around St. Louis with a limited budget. I did some research and decided that the cost effectiveness of Snapchat along with its daily active users age would be a great way to generate brand recognition.

I chose 10 major events around the city and throughout the year to promote our brand. I priced out each filter to make sure we could maximize square footage for the GEO filter but keep within our $1,000 budget.

For each event, I made a custom Snapchat filter that was branded with Abstrakt’s logo or name. Before users can use the filter the message “Sponsored By Abstrakt” appears, thus adding to the brand awareness. I scheduled each filter ahead of time after noticing price gauging close to the event date. Here were my top filters.

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The filter with the most views was the one I designed for the PGA championships. For $414.49, I was able to cover the entire golf course which was 9,195,792 square feet. This filter had 4,029 uses and 203,825 views giving it $0.00203 as the cost per view!